I didn't follow a playbook into ABM and GTM. I stumbled in through curiosity, and the methodology came later. The origin shapes how I work: I question the default, look for the angle others miss, and do my best work where there's space to explore.

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I've operated across big corporates like IBM, family businesses, and startups. What I love most about this field is how alive it is. There is no two targets, no two strategies, no two markets that are the same.

 

I'm Brazilian, based in Paris, and operate with international lens across EMEA and LATAM that shapes everything from how I build messaging to how I read a room.