About me
EXPERIENCE
Enterprise, startup & family-owned
SPECIALISMS
ABM · GTM · Demand generation
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Open to full-time roles and fractional engagements across EMEA & LATAM.
"I build things from scratch and make them work. Give me a blank page, a hard problem, and the space to think differently. That's where I do my best work."
I didn't follow a playbook into ABM and GTM. I stumbled in through curiosity, and the methodology came later. The origin shapes how I work: I question the default, look for the angle others miss, and do my best work where there's space to explore.
I've operated across big corporates like IBM, family businesses, and startups. What I love most about this field is how alive it is. There is no two targets, no two strategies, no two markets that are the same.
I'm Brazilian, based in Paris, and operate with international lens across EMEA and LATAM that shapes everything from how I build messaging to how I read a room.
Expertise
ABM Campaigns
Account selection, full-lifecycle campaign ownership, sales-marketing alignment
GTM Strategy
ICP definition, positioning, messaging for enterprise and growth-stage B2B
International Market Exposition
Regional GTM frameworks, multilingual campaigns, cross-market expansion
Demand Generation
Full-funnel pipelines programs, inbound + outbound unification